Posts Tagged ‘Newspapers’
Online vs. Print – US Newspaper Ad Revenues, Q1 2010 – Q3 2012 [CHART]
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3.
Read MoreTime Spent Per Day With Major Media, 2009-2012 [CHART]
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Read MoreBest Source For Marketing & Advertising, October 2012 [CHART]
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
Read MoreDemographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
Read MoreTablet Users Who Read Newspapers/Magazines by Tablet Brand, August 2012 [CHART]
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Read MoreTablet Owners In-App Ad Interest by App Type, October 2012 [CHART]
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.
Read MoreBeyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MoreNewspaper Paywalls [INFOGRAPHIC]
This infographic by BestCollegesOnline.org takes a look at newspaper paywalls.
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