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Posts Tagged ‘Newspaper Marketing’

Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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Time Spent On Mobile vs. PC By Website Type, April 2013 [CHART]

Screenshot: Twitter Moments - Tweet Added

This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.

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Technologies Through Which Mobile Americans Get News, September 2012 [CHART]

42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.

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Frequency Of Digital Content Purchasing By Country, December 2012 [CHART]

11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.

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Per-Issue & Subscription Prices Of Media Tablet Apps, 2012 [CHART]

Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.

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Paid Content & Media-Related Tablet Apps By Media Type, 2012 [CHART]

In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.

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Demographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]

Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.

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Tablet Users Who Read Newspapers/Magazines by Tablet Brand, August 2012 [CHART]

More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.

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Common Tablet Activities By Generation [CHART]

For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.

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Types Of Companies/Products People Follow On Social Networks [CHART]

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

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