Posts Tagged ‘National Football League’
Super Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreNFL Fanatics vs Casual Fans [INFOGRAPHIC]
Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
Read MoreNFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
Read MoreNFL Fans Mobile Social Sharing [INFOGRAPHIC]
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.
Read MoreNFL Fans Gameday Mobile Behavior [INFOGRAPHIC]
Over one third of respondents who attend NFL games use their mobile devices in the stadium.
Read MoreNFL Mobile App Use [INFOGRAPHIC]
77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.
Read MoreNFL Content Consumption On Mobile
54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.
Read MoreMichael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]
Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreAmericans Attitudes Toward Super Bowl Ads By Gender, January 2014 [TABLE]
US adults will spend an average $68.27 on Super Bowl-related items.
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