Mobile Content Use By Feature [CHART]

comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).

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Product Categories Purchased Online [CHART]

Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…

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Stevie Nicks Tour Search Activity

Stevie Nicks Tour Search Activity

David Erickson demonstrates how search volume for Stevie Nicks is driven by media appearances and her concert tour: Watch search volume grow from state to state as her concert tour moves across America.

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