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Posts Tagged ‘Music Marketing’

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

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Top Multi-Platform Properties, February 2013 [TABLE]

Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.

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Americans’ Favorite Media Activities By Generation, March 2013 [CHART]

64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.

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Millennial Early Adopters' Media Use, March 2013 [CHART]

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

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Activities Performed On Computers vs. Tablets vs. Smart Phones [CHART]

45% of consumers who use their mobile devices to shop report using the device to compare prices.

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Consumer Electronics Devices Owned & Used Regularly, November 2012 [CHART]

54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.

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Types Of Streamed Mobile Video By Device, January 2013 [CHART]

The top three kinds of content for both smart phone & tablet users were movies, user-generated content (such as YouTube videos) and TV shows.

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College Students' Top Mobile Activities, November 2012 [CHART]

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

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Time Spent On Mobile vs. PC By Website Type, April 2013 [CHART]

Screenshot: Twitter Moments - Tweet Added

This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.

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Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]

This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.

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