Posts Tagged ‘Multitainment’
Intended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Read MoreMultitainment Behavior By Device [CHART]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
Read MoreSocial Television
20% of TVGuide.com users said they are now watching more live TV to avoid plot and reality “spoilers” that may be revealed in real time on social networks.
Read More