Posts Tagged ‘Multitainment’
Prevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read More92% Of Consumers Share Mobile Video Clips [PIC]
63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home.
Read MoreMost Socially-Engaging TV Genres, January-November 2012 [CHART]
Sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations.
Read MoreConsumer Interest In Interactive TV, December 2012 [CHART]
35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.
Read MoreTablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]
More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreScouting Online Sports Fans [INFOGRAPHIC]
This infographic by Burst Media is based on a small sample of about 530 fans, so take it with some salt but it’s interesting nonetheless.
Read More