Multitainment Archives - Page 7 of 9

Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

Online Channels That Prompt Television Viewership By Generation, September 2012 [CHART]

Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.

How People Talk About TV By Generation, September 2012 [TABLE]

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.

92% Of Consumers Share Mobile Video Clips [PIC]

63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home.

Most Socially-Engaging TV Genres, January-November 2012 [CHART]

Sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations.

Consumer Interest In Interactive TV, December 2012 [CHART]

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

Tablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]

More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.

Multitainment Behavior By Device Pairs, Q2 2012 [CHART]

Consumers’ attention is more divided than ever as media multitasking becomes the norm.

Multitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]

Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.

Scouting Online Sports Fans [INFOGRAPHIC]

This infographic by Burst Media is based on a small sample of about 530 fans, so take it with some salt but it’s interesting nonetheless.