Posts Tagged ‘Multitainment’
Television Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MoreSocial TV & Super Bowl Ads [INFOGRAPHIC]
This infographic from Crowdtap illustrates the social side of Super Bowl ads.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreOverlap Between TV & Brand Tweeters, January 2014 [CHART]
TV tweeters make up 73% of the number of people who tweeted about brands during the study period.
Read MoreSecond-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Read MoreImportance Of Responsive Design [INFOGRAPHIC]
This infographic by SEOcial illustrates 10 key statistics that highlight the importance of responsive design.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
Read MoreSocial Media Activities Performed While Watching TV, 2013 [TABLE]
15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.
Read MoreSocial TV Behavior Of American TV Viewers, 2013 [TABLE]
A majority of social media users, tablet owners and smart phone users have used social networks while watching television.
Read MoreBreaking Bad's Social TV Integration [VIDEO]
Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.
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