Posts Tagged ‘Movie Marketing’
Product Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…
Read MoreMovie Search Behavior
Google searches for blockbuster films rose 28% this summer from last.
Read MoreThe Harry Potter Franchise
Harry Potter books have sold more than 400 million copies worldwide.
Read MoreWe're All Gamers Now
The video game industry is bigger than Hollywood.
Read MoreMovie Marketing Online: 2012
The depth of content for this online campaign is staggering. If you wanted to spend the time, you could immerse yourself in the 2012 world even before seeing the actual film.
Read MoreInnovative Video Game Marketing For Ubisoft's Assassin's Creed
Video game publisher Ubisoft has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.
Read MoreParanormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters
Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16.
Read MoreMoby's Movie Music Marketing
Watch an interview with Moby as he talks about Moby Gratis, his web site that provides his music to independent filmmakers to use for free in their nonprofit films.
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