Posts Tagged ‘Mothers’
Millennial Moms' Influence Over Purchase Decisions, June 2013 [CHART]
Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.
Read MoreMothers’ Mobile Use By Weekday, June 2013 [CHART]
Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).
Read MoreBreadwinner Moms, 1960 & 2011 [CHART]
A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family income.
Read MoreMoms' Social Sharing By Content Type, May 2013 [CHART]
30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.
Read MoreAmount Of Mobile Shopping By American Moms, December 2012 [CHART]
Only 11% of moms said mobile was the shopping method they would choose, if given only one option.
Read MoreProduct Categories That Interest Mobile Moms, March 2013 [CHART]
Clothing and beauty ranked as the top product categories for which moms shopped on their smart phones and tablets, at 56% and 47%, respectively.
Read MoreFrequency Of American Moms' Mobile Shopping, March 2013 [CHART]
35% of mobile moms said they used their device daily for shopping purposes.
Read MoreMom's Engagement Prompts, May 2013 [TABLE]
81% of mothers will engage more with a brand if they are offered a reward.
Read MoreTravel Industry’s Marketing Influence By Demographic, May 2013 [CHART]
Roughly 8 in 10 Americans pay attention to travel marketing and advertising.
Read MoreAmerican Mothers & Social Network Use, 2012-2017 [CHART]
eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.
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