Posts Tagged ‘Mothers’
Millennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Read MoreWorking Moms' Traditional Media & Lifestyle Habits, February 2014 [TABLE]
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Read MoreFrequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]
More than one-third reported rarely or never allowing their children to use their smartphones.
Read MoreMillennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]
In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.
Read MoreAverage Size Of Mothers' Social Networks, November 2013 [CHART]
Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.
Read MoreAmerican Social Network User Demographics By Device, Q2 2013 [TABLE]
Among millennials, rates of smart phone and PC usage of social networks were identical.
Read MoreLeading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]
Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.
Read MoreHealth-Related Online Activities Of American Mothers, September 2013 [CHART]
The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.
Read MoreHow Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
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