Posts Tagged ‘Mothers’
Devices Mothers Use To Check Facebook, 2012-2015 [CHART]
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
Read MoreFrequency With Which Parents Check Facebook, 2012-2015 [CHART]
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreTop 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreHealth-Related Content Mobile Moms Track, July 2014 [TABLE]
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Read MorePrimary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.
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