Posts Tagged ‘Mobile’
Types Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
Read MoreArgentina Internet Use By Location [CHART]
via emarketer.com eMarketer expects internet user penetration in Argentina to pass the 50% mark during 2012, for a total of 22.9 million users. Broadband household penetration is close behind, forecast to reach 49.6%, or 5.7 million homes, in 2013. This translates to more users in Argentina accessing the internet at home than ever before. As…
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
Read MoreGlobal Digital Journalism [INFOGRAPHIC]
via mediabistro.com
Read MoreMedia Reach Deepest Among Affluent [CHART]
via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…
Read MoreFrequency Of Tablet Use At Work [CHART]
via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly 3 in 5 using it daily for work. Breaking…
Read MoreLocation-Based Services Use Frequency [CHART]
via emarketer.com About one-third of respondents said they had increased their use of such services over the past year, while another third said their use had stayed about the same. Only 10% of those polled had reduced their use of geolocation apps or other products. Read the rest at eMarkerter.
Read MoreTop Concerns About Location-Based Services [CHART]
via emarketer.com almost one-quarter of respondents said their greatest privacy concern was having their information used for marketing purposes. The same percentage of people named having strangers know too much about their activities as their top worry. Read the rest at eMarkerter.
Read MorePerceived Risks vs. Benefits Of Location-Based Services [CHART]
via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not.…
Read MoreTablet Shopping Frequency [CHART]
via emarketer.com Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform provider Zmags in January 2012. Read the rest at eMarketer.
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