Posts Tagged ‘Mobile Websites’
US Small Business Onwers Who's Site Is Mobile-Optimized, July 2014 [CHART]
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreMobile Ad Clicks By Site & App, March 2014 [CHART]
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreEye Tracking Technology & Web Design [INFOGRAPHIC]
This infographic illustrates the fundamentals of how eye tracking technology can inform website design.
Read MoreShare Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]
Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.
Read MoreShare Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]
As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTop Challenges To Mobile Marketing Success, June 2014 [CHART]
Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.
Read MoreMobile Advertisers’ Campaign Goals, Q1 2014 [CHART]
A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal.
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