Posts Tagged ‘Mobile Websites’
Time Spent With Mobile Apps vs. The Mobile Web [CHART]
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
Read MoreWebsite Preferences For Mobile Shopping [CHART]
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Read MoreMobile Features & Content Use [CHART]
Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.
Read MoreMobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreMobile Marketing Tactics Worldwide [CHART]
Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.
Read MoreMobile Content Use By Feature [CHART]
comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).
Read MoreChannel Integration [CHART]
Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).
Read MoreTime Spend With Mobile Apps vs Mobile Web [CHART]
According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier.
Read MoreTypes Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
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