Posts Tagged ‘Mobile Websites’
Automotive Brand Mobile Website Features, April 2013 [CHART]
The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.
Read MoreConsumer Response To Brands' Crappy Mobile Presence, June 2013 [CHART]
About 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences.
Read MoreBeyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.
Read MoreAffluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]
The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.
Read MoreTop Deterrents To Tablet Shopping, May 2013 [CHART]
Among those who say their tablet is not their preferred device for shopping online, a leading 40% said that’s because they feel retailers’ tablet applications and sites don’t offer the same experience as their standard websites.
Read MoreImportance Of Mobile-Optimized Websites, May 2013 [TABLE]
78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.
Read MoreSmart Phone Activity Share By OS, May 2013 [CHART]
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
Read MoreUS Mobile Media Ad Spending By Format, 2010-2015 [TABLE]
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
Read MoreTop Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]
Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.
Read MoreTop Ways Small Businesses Use Mobile, March 2013 [CHART]
More than seven in 10 small businesses had used mobile technology for social media and email marketing.
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