Posts Tagged ‘Mobile Video’
Most Popular Mobile App Types [CHART]
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Read MoreSnapchat Growth, 2014-2020 [CHART]
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Read MoreAverage Daily Video Consumption By Device [CHART]
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
Read MorePolitical Ad Impressions By Device & Campaign Type [CHART]
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreSnapchat Growth Among Millennials & Gen Xers [CHART]
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Read MoreFrequency With Which People Watch TV Or Movies On Smartphones [CHART]
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Read MoreApps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreAmericans' Weekly Media Consumption By Race/Ethnicity [TABLE]
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Read MorePrimary Services Used To Watch Digital Video [CHART]
80% of digital videos viewed on a TV are accessed via subscription streaming services.
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