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Posts Tagged ‘Mobile Video’

Demographics Of Instagram Users [TABLE]

Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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Global Online & TV Viewing, 2012-2017 [TABLE]

Global Online and TV Viewing - 2012-2017

65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.

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Most Popular Social Networks [CHART]

Chart - Most Popular Social Networks

Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.

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US Snapchat Users By Age [CHART]

US Snapchat Users By Age - 2014-2020 [CHART]

Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.

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Social Media Marketing Platform Trends [CHART]

Social Media Marketing Platform Trends

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

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Social Networks For Advertising [CHART]

Social Networks For Advertising

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

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Facebook Live Video Awareness [CHART]

Facebook Live Video Awareness

Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.

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Average Time Per Day With Major Media [TABLE]

Average Time Per Day With Major Media

Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.

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Weekly Time Spent With Select Media [TABLE]

Weekly Time Spent With Select Media

US consumers spend an average of 35 hours per week watching live and timeshifted television.

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Why People Don't Watch News Videos [CHART]

Why People Don't Watch News Videos

The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.

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