Mobile Video Archives - Page 22 of 27

Americans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]

In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.

Branded Vines More Likely To Be Shared Than Branded Videos [VINE]

According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.

US TV & Digital Video Ad Spending Growth By Type, 2012-2017 [TABLE]

Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.

CPG Mobile Ad Post-Click Actions, 2012 [TABLE]

44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.

Senior Execs' Use Of Mobile, April 2013 [CHART]

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.

Mobile Share Of Online Video Starts, Q4 2011 vs Q4 2012 [CHART]

Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.

CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).

Local Mobile Ad Spending By Format, 2012-2017 [CHART]

Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012).

Online Viewership For Broadcast TV, March 2013 [TABLE]

Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.