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Posts Tagged ‘Mobile Social’

How & Where People Use Mobile Apps, November 2014 [CHART]

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

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Mobile Activities While Researching Business Purchases, May 2014 [CHART]

Execs wanted a mix of content and information when researching via smartphone.

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Primary Mobile Channels Through Which NFL Fans Share Content, September 2014 [CHART]

54% of fans accessed NFL content on their mobile devices.

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Americans' Use Of Communication Devices By Age Group, November 2014 [CHART]

Americans under the age of 50 said that texting was the form of communication they most frequently used.

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Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

Direct-to-site customers represent the most valuable mobile commerce traffic segment.

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Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]

Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.

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Americans's Favorite Social Networks, November 2014 [CHART]

Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.

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Live Primetime Social TV Activities, February 2014 [TABLE]

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

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Mobile Sports App User Demographics, August 2014 [CHART]

Sports app fans use these apps more than twice as much as the average app user.

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Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.

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