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Posts Tagged ‘Mobile Social’

Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

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Time Spent On iOS & Android Devices By Activity, April 2013 [CHART]

Android and iOS smart phone and tablet users spend an average of 2 hours and 38 minutes per day on their devices.

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Facebook Home [VIDEO]

With Facebook wants to be the One App To Rule Them All with Facebook Home.

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Facebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]

70% who use Facebook on their smart phone spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday.

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Twitter's Global Mobile Ad Revenues, 2012-2015 [CHART]

Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.

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Demographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]

Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).

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Multitainment Behavior By Generation, March 2013 [TABLE]

81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

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Why People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]

More than nine in 10 American smart phone owners had used their device while at a physical store location.

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Mobile Advertising Post-Click Behavior, 2012 [CHART]

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

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College Students' Top Mobile Activities, November 2012 [CHART]

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

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