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Posts Tagged ‘Mobile Social’

Restaurant Mobile Advertising Tactics, Q1 2013 [CHART]

Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.

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College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

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Dead Google Products [INFOGRAPHIC]

This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.

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Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]

The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.

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US Twitter Net Ad Revenues, 2011-2015 [CHART]

As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.

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US Facebook Net Ad Revenues, 2011-2015 [CHART]

eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012.

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Devices Used To Visit Social Media Sites By Gender, March 2013 [CHART]

The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.

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Smart Phone Activity Share By OS, May 2013 [CHART]

Americans spend about an hour each day on their smart phones (58 minutes to be exact).

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Mobile Video Discovery Methods, May 2013 [CHART]

35% of mobile device owners watch videos on their device.

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Instagram Adoption By Brands, May 1 – February 1, 2013 [CHART]

The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st.

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