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Posts Tagged ‘Mobile Social’

Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

US smartphone users averaged 2.20 actions after conducting a mobile travel search.

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Popular Second Screen Activities For TV Viewers, September 2013 [CHART]

1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.

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Top 10 Smart Phone Applications, Q2 2013 [VIDEO]

Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.

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Hotels' Mobile App Features, April 2013 [TABLE]

Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.

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US Mobile Facebook Users & Penetration, 2011-2017 [CHART]

This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.

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US Mobile Twitter Users, 2011-2017 [CHART]

Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.

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Retail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]

Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.

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American Latinas' Mobile Activities, August 2013 [CHART]

Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.

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Reach Of Facebook vs. TV By Age, August 2013 [CHART]

During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.

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Multitainment In The UK, August 2013 [CHART]

Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.

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