Posts Tagged ‘Mobile Social’
iOS Users' Mobile Site Engagement, February 2014 [CHART]
Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.
Read MoreDevices Nordic Citizens Use For Social Media, February 2014 [TABLE]
An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreWhy Smart Phone & Tablet Owners Exceed Their Data Caps, January 2014 [CHART]
Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.
Read MoreFacebook’s Mobile Monthly Users & Ad Revenues, Q3 2012 – Q1 2014 [CHART]
Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million.
Read MoreMobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Read MoreGrowth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Read MoreAverage Daily Time Spent On Social Networks By Device, 2014 [CHART]
Social network usage among US adults has made the switch to majority-mobile this year.
Read MoreItalian Mobile Social Media Activities, November 2013 [CHART]
eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.
Read MoreItalian Multitainment Activities, November 2013 [CHART]
Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.
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