Mobile Shopping Archives - Page 2 of 8

Mobile App YoY Usage Growth in 2014 [CHART]

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

About six in 10 mothers describing the device as ‘like my backup brain.’

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.

Millions of Americans use their smartphones while shopping every day.

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.