Posts Tagged ‘Mobile Phones’
Devices Use For Multitainment, 2012 vs 2013 [CHART]
Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.
Read MoreMost Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
Read MoreUS Teen Smart Phone Use, July 2011 & September 2012 [CHART]
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
Read MoreTeen Mobile Internet User Demographics, September 2012 [TABLE]
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreAmerican Seniors' Technographics [CHART]
Although a majority of seniors have mobile phones, comparatively few have smart phones.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreBaby Boomer Mobile Phone Users, 2012 [CHART]
Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.
Read MoreMillennial Mobile Phone Users, 2012 [CHART]
92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.
Read MoreGeneration X Mobile Phone Users, 2012 [CHART]
Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.
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