Posts Tagged ‘Mobile Phones’
Devices Marketers Consider Important For Advertising, 2013 & 2016 [CHART]
While 86% of respondents said mobile phones were currently important advertising channels, 98% said they expected them to be important in three years’ time.
Read MoreAmericans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]
34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.
Read MoreGlobal Mobile Payment Transactions, August vs April, 2013 [CHART]
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.
Read MoreMillennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
Read MoreMobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]
In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.
Read MorePopular Mobile Phone Activities, May 2013 [CHART]
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
Read MoreVideo Engagement: Live vs On-Demand Video, Q2 2013 [CHART]
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.
Read MoreDemographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
Read MoreUS Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]
Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.
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