Mobile Email Archives - Page 14 of 18

Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]

US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.

CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).

Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

Multitainment Behavior By Generation, March 2013 [TABLE]

81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

Consumer Reactions To Unoptimized Mobile Email, March 2013 [CHART]

43% of consumers say they read emails most often on a smart phone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.

Mobile Advertising Post-Click Behavior, 2012 [CHART]

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

College Students' Top Mobile Activities, November 2012 [CHART]

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

Companies Worldwide That Are Adopting Mobile Email, December 2012 [CHART]

42% of companies said they were fully designing emails to render differently on mobile devices.

New Factors That Will Affect Email Marketing, December 2012 [CHART]

58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.