Posts Tagged ‘Mobile Email’
Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
Read MoreCPG Mobile Advertising Post-Click Actions, 2012 [CHART]
CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).
Read MoreConsumer Reactions To Unoptimized Mobile Email, March 2013 [CHART]
43% of consumers say they read emails most often on a smart phone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreCollege Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Read MoreCompanies Worldwide That Are Adopting Mobile Email, December 2012 [CHART]
42% of companies said they were fully designing emails to render differently on mobile devices.
Read MoreNew Factors That Will Affect Email Marketing, December 2012 [CHART]
58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.
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