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Posts Tagged ‘Mobile Coupons’

Hotel Mobile App Features, April 2013 [TABLE]

While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.

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Reasons People Use Brand Apps Regularly, July 2013 [CHART]

On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).

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Interest In Geo-Targeted Coupons, April 2013 [CHART]

20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.

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Top Mobile Shopping App Features, December 2012 [CHART]

Smart phone and tablet users said money-saving offers were the most important characteristics of apps.

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American Mobile Coupon Growth, 2011-2015 [CHART]

Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.

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Mobile Payment Adoption, April 2013 [CHART]

57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.

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Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]

About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.

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Main Reasons CPG Companies Launch Mobile Apps, February 2013 [CHART]

The biggest reason CPG companies reported implementing consumer mobile apps was to drive special promotions, cited by half of respondents.

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Financial Activities On Mobile Devices By Device Type, February 2013 [CHART]

Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.

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Mobile Shopping Behavior By Gender, September 2012 [CHART]

Your Phone Knows You're Drunk

Women fell behind in all mobile purchase categories, except for health and beauty items.

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