Mobile Coupons Archives - Page 3 of 6

Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

Top Mobile Marketing Metrics, May 2014 [CHART]

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

American Mobile Coupon Users By Device, 2012-2016 [CHART]

Mobile coupon users will be slightly more likely to redeem a coupon or code via tablet than smartphone in 2014.

American Mobile Coupon Users As A Percent Of Online Coupon Users, 2012-2016 [CHART]

More than 70% of US adult digital coupon users will redeem a coupon or code on a mobile device for online or offline shopping in 2014.

Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

Preferred Mobile Ad Formats, November 2013 [CHART]

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

Coupon Source Preferences By Generation, March 2014 [CHART]

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

Digital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]

At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.

How Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]

Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.