Posts Tagged ‘Mobile Apps’
Mobile Marketing Tactics Worldwide [CHART]
Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.
Read MoreMobile Channels Used For Customer Interaction [CHART]
1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.
Read MoreMobile Content Use By Feature [CHART]
comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).
Read MoreTop Mobile Phone Features In India [CHART]
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Read MoreChannel Integration [CHART]
Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).
Read MoreTime Spent With Mobile Apps By App Ranking
Overall, the top 50 apps ate up 58% of US users’ app time, Nielsen determined.
Read MoreTime Spend With Mobile Apps vs Mobile Web [CHART]
According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier.
Read MoreThe Data Minute [INFOGRAPHIC]
DOMO created this infographic to illustrate how much data is created every minute.
Read MoreTypes Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
Read MorePerceived Risks vs. Benefits Of Location-Based Services [CHART]
via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not.…
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