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Posts Tagged ‘Mobile Apps’

Time Spent With Mobile Apps vs. The Mobile Web [CHART]

According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.

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Mobile Features & Content Use [CHART]

Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.

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Mobile Ad Engagement [CHART]

Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).

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The Revenue Of Social Sites [INFOGRAPHIC]

USBundles.com created this infographic to illustrate how social media sites make money.

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Time Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]

In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.

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ROI Measurement By Marketing Channel [CHART]

Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.

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Content Consumption Of American Smart Phone Users [CHART]

Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.

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Content Consumption Of American Tablet Users [CHART]

On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.

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Adopting Google+ [INFOGRAPHIC]

Infographic Labs created this infographic to illustrate the benefits of using Google+.

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Top 5 App Marketing Challenges [CHART]

Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.

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