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Posts Tagged ‘Mobile Apps’

Tablet Owners In-App Ad Interest by App Type, October 2012 [CHART]

3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.

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Frequency Of Mobile/App Use To Pick Movies To See In Theaters, September 2012 [CHART]

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About two-thirds of regular moviegoers used the mobile web or an app to help them decide what to see at least some of the time, compared with four in 10 infrequent film watchers.

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Hotel-Related Mobile Activities Of Travelers, February 2012 [CHART]

US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.

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Mobile App Growth By Category, May 2012 [CHART]

US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).

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Mobile Politics [INFOGRAPHIC]

Mobile political fundraising platform Payvia created this infographic breaking down some of the numbers from the 2012 presidential campaign.

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Most Effective Types Of Content For Marketing, August 2012 [CHART]

The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.

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TV Viewing Tablet Activities, April 2012 [CHART]

Younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55+.

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The Mobile Superworker [INFOGRAPHIC]

Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.

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Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

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Mobile Phone Ownership & Use By Political Party Affiliation [TABLE]

Liberal voters are more likely than conservatives to own a smart phone or to use text messaging.

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