Mobile Apps Archives - Page 56 of 66

Global Mobile Ad Prompts, Q3 2012 [CHART]

Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.

Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.

11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.

Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.

In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.

Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.

US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.

Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.