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Posts Tagged ‘Mobile Apps’

Driving & Smart Phone Use, June 2012 [CHART]

Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.

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Pharmacy Mobile App Demand, October 2012 [CHART]

Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.

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Time Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]

Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).

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US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

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Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.

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Americans' Online Privacy Concerns, January 2013 [CHART]

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.

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Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

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North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

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How People Talk About TV By Generation, September 2012 [TABLE]

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.

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Why People Want Mobile Apps From Retailers, August 2012 [CHART]

Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.

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