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Posts Tagged ‘Mobile Apps’

Public Relations Of Yesteryear & Today [INFOGRAPHIC]

This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.

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Americans' Daily Media Consumption, 2012 vs 2013 [CHART]

Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

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Facebook Home [VIDEO]

With Facebook wants to be the One App To Rule Them All with Facebook Home.

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Mobile Device Use By Activity & Device Size, February 2013 [CHART]

While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.

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Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]

About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.

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Main Reasons CPG Companies Launch Mobile Apps, February 2013 [CHART]

The biggest reason CPG companies reported implementing consumer mobile apps was to drive special promotions, cited by half of respondents.

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Apple Free vs Paid App Revenues, February 2013 [CHART]

In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year.

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Where People Use Mobile Travel Sites & Apps, March 2013 [CHART]

71% of consumers accessed travel companies mobile websites or apps from home, compared to 13% who accessed from work and just 12% who visited them on-the-go.

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Mobile Website vs. App Traffic, March 2011-March 2013 [CHART]

85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.

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Most Popular Television Network Tablet Apps, February 2013 [CHART]

31.7% of tablet owners said they had downloaded a network TV tablet app.

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