Posts Tagged ‘Mobile Apps’
LGBT Mobile Shopping Activities, June 2013 [CHART]
Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).
Read MoreAffluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]
The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.
Read MoreAutomating Marketing Decision-Making Process By Channel, 2013 [CHART]
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
Read MoreTop Deterrents To Tablet Shopping, May 2013 [CHART]
Among those who say their tablet is not their preferred device for shopping online, a leading 40% said that’s because they feel retailers’ tablet applications and sites don’t offer the same experience as their standard websites.
Read MoreTweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Read MoreAccepting Advertising For Free Content, May 2013 [CHART]
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Read MoreShopping Apps People Download, April 2013 [CHART]
Just more than one-third of respondents said they had downloaded an app specific to a particular store.
Read MoreDigital Channels By Ability To Drive Store Traffic & Sales, May 2013 [CHART]
Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.
Read MoreSmart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as smart phone shoppers.
Read MoreUS Mobile Media Ad Spending By Format, 2010-2015 [TABLE]
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
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