Posts Tagged ‘Mobile Apps’
Attitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Read MoreB2B Media Users' Preferred Industry Sources, August 2013 [CHART]
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
Read MoreFrequency Of Local Television News Consumption On TV vs. News App, 2013 [TABLE]
Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreQR Code Scanners By Generation & Gender, Q2 2013 [CHART]
64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.
Read MoreWhy People Use Branded Mobile Apps, February 2013 [CHART]
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
Read MoreEffect Of Branded Mobile Apps, February 2013 [CHART]
More than half of mobile device users worldwide said they regularly used brand, product or store apps.
Read MoreReasons People Use Brand Apps Regularly, July 2013 [CHART]
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).
Read MoreIn-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]
Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).
Read MoreNorth American Mobile App User Retention By Notification Quality, September 2012 [CHART]
Apps that employed push notifications retained up to 100% more of their users compared with apps that had not used push notifications.
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