Posts Tagged ‘Mobile Apps’
Most Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Read MoreConsumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]
Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.
Read MoreUS Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.
Read MorescoutPRO – Football Analytics Scouting App [VIDEO]
David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.
Read MoreMobile App Engagement, November 2013 [CHART]
Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreTop Email List Growth Tactics, November 2013 [CHART]
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
Read MoreRookies: Baseball Card Creation App [VIDEO]
David Erickson discusses the Rookies iPhone/iPad app helps your create your own custom baseball cards.
Read MoreMobile App Marketing Goals, May 2013 [CHART]
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
Read MoreGeneration V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]
Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.
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