Posts Tagged ‘Mobile Apps’
Apple App Store vs Google Play Store Revenues [CHART]
While Apple’s store is still tops around the world in terms of revenues, Google Play did gain share during 2013.
Read MoreMobile App Store Revenue Share By Platform [TABLE]
98% of Google Play store revenues and 92% of Apple App Store revenues in November 2013 came from free-to-download apps that offered in-app items for purchase.
Read MoreDigital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Read MoreSmart Phone Users & Downtime, December 2013 [CHART]
42% of respondents strongly agree that they pick up their phones when they have time to kill.
Read MoreSMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]
Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.
Read MoreApp User Retention Rate By Notification Opt-In, December 2013 [CHART]
On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Read MoreMillennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]
In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.
Read MoreTop 10 Smart Phone Apps, October 2013 [CHART]
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Read MoreUnaided Brand Recall For Online Video By Device, June 2013 [CHART]
Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.
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