Posts Tagged ‘Mobile Apps’
CPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Read MoreHow Parents Select Mobile Apps For Their Kids, November 2013 [CHART]
Fifty-six percent of respondents looked for apps suitable for their kids’ ages.
Read MoreMost Important Factors Parents Consider When Buying Mobile Apps For Their Children [CHART]
When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.
Read MoreParents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]
Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreMost Used Mobile Notifications, October 2013 [CHART]
On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreTop Challenges For Designing/Releasing Mobile Apps, October 2013 [CHART]
54%, named designing a user-friendly interface as the top challenge for using mobile apps.
Read MoreRole Of Consumer Mobile Apps In The Purchase Cycle, October 2013 [CHART]
The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.
Read MoreCurrent & Future Mobile App Marketing Functions, October 2013 [CHART]
The most common use of mobile apps was to communicate with customers, named by 83% of respondents.
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