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Posts Tagged ‘Mobile Apps’

The Student Marketing Lifecycle [INFOGRAPHIC]

This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.

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Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

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How Mobile Apps Improve The March Madness Experience, March 2014 [CHART]

41% of respondents said that mobile apps improved the March Madness experience.

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Primary Roles Of Various Channels In Customer Journey, March 2014 [CHART]

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

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SMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

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Time Spent Online By Device, February 2013-January 2014 [CHART]

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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Americans' Time Spent Online By Device, February 2013-January 2014 [CHART]

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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UK Youth Mobile Behaviour, January 2014 [TABLE]

75% of UK child and teen tablet users employed their device in order to learn things.

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IM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]

By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.

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Whatsapp [INFOGRAPHIC]

This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.

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