Mobile Apps Archives - Page 33 of 66

Tactics That Qualify As Real-Time Marketing, February 2014 [CHART]

Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.

Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]

Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.

Channels Norwegians Use For Content Marketing, January 2014 [CHART]

Nearly six in 10 respondents said digital content was an important part of their marketing mix.

Americans' Paid News Subscriptions, February 2014 [CHART]

Just one-quarter of US consumers said that they currently paid for at least one news subscription.

Preferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]

Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.

Most Important News Category For Mobile News App Users, December 2013 [CHART]

42% of US mobile news app users said that breaking news was the most important news app category.

Types Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]

The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.

7 Definitions Of Real-Time Marketing, March 2014 [CHART]

A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.

Growth In US Average Time Spent Using Apps By Category, March 2014 [CHART]

Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.

European Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]

Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.