Posts Tagged ‘Mobile Apps’
Mobile App Use, Q4 2011-Q4 2013 [CHART]
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreShare Of US Time Spent With Online Media By Platform, February 2013 – May 2014 [CHART]
After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May.
Read MoreAttitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]
When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Read MoreTolerance Toward In-App Marketing In Exchange For Free App, January 2014 [CHART]
Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.
Read MoreMobile In-App Ad Preferences, March 2014 [CHART]
More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.
Read MoreMobile App Users By Frequency Of Use, March 2013 & March 2014 [TABLE]
Total mobile app users worldwide who launched apps less than 16 times daily, called Regular Users, rose by 23%.
Read MoreHow Frequently People Use Mobile Apps During The 6 Months Post-Download [TABLE]
You download an app, use it once, and it ends up lost in a sea of icons, never to be used again.
Read MoreChannels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]
98% of charities and nonprofits are using at least one form of social media.
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