Posts Tagged ‘Mobile Apps’
Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreConcern Over Sale Of Personal Data, August 2014 [CHART]
3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.
Read MoreHealth Care Professionals' Content Consumption, April 2014 [CHART]
Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.
Read MoreDaily App Use By US Android Smartphone Users, H1 2014 [CHART]
Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.
Read MoreAppeal Of Loyalty Programs, July 2014 [TABLE]
Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.
Read MoreHome Rental Service Users By Region, Q1 2014 [CHART]
8% of internet users in North America and 14% worldwide had rented rooms or apartments through a home and lodging rentals service in Q1 2014.
Read MoreMobile Video App Use By Age Group, July 2014 [CHART]
Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.
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