Posts Tagged ‘Mobile Apps’
Effect Of Notifications On Opening An App By Category, July 2014 [CHART]
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Read MoreTop Mobile Apps By Age, June 2014 [TABLE]
Facebook is the top mobile application for each age group.
Read MoreMobile App Sessions By Device Type, 2013 vs 2014 [CHART]
Phablets command a disproportionate share of app activity.
Read MoreShare Of Time Spent With Smart Phone Apps, June 2014 [CHART]
Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).
Read MoreOnline Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreMobile Ad Clicks By Site & App, March 2014 [CHART]
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreEnterprises' Most Popular Mobile Messaging Types, August 2014 [CHART]
Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels.
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