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Posts Tagged ‘Mobile Apps’

Most Important Channels When Making A Purchase, June 2014 [CHART]

Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.

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US Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]

Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them

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US Proximity Mobile Payment Transaction Value, 2013-2018 [CHART]

Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.

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Growth In Time Spent On Mobile Web & Apps, Q1 vs Q3 2014 [CHART]

Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014.

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Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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B2B eCommerce Website Features, November 2014 [CHART]

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]

86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.

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Average Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]

Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.

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Americans's Favorite Social Networks, November 2014 [CHART]

Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.

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