Posts Tagged ‘Mobile Apps’
Essential Data Sets For Marketing Success, December 2014 [CHART]
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Read MoreHow People Arrive At Websites, November 2014 [TABLE]
Typing a domain name into a browser’s address bar remains a common internet behavior.
Read MoreB2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Read MoreUS Media Reach By Channel, March 2015 [CHART]
Some 142M Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer 133 M.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreMobile News Traffic [INFOGRAPHIC]
At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.
Read MoreMobile App Advertising Trends, 2014 [CHART]
Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreConsumer Interest In New Online Tools & Services, March 2015 [CHART]
Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.
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