Posts Tagged ‘Mobile Apps’
App Use By Ethnicity, Q4 2014 [CHART]
African-Americans use more apps on average than any other race or ethnicity.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreCustomer Service Satisfaction By Communications Channel, June 2015 [CHART]
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.
Read MoreWhere People Find Mobile Videos, June 2015 [CHART]
Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.
Read MoreHow Sports Fans Consume Mobile Content, January 2015 [CHART]
While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months.
Read MoreMost Popular Smart Watch Apps By Gender, October 2014 [TABLE]
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Read MoreWhy People Download Mobile Apps, May 2015 [CHART]
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Read MoreMost-Used Travel Apps, February 2015 [CHART]
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
Read MoreApp Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
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